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Study on the role of Bureau of Indian Standards in product standardization with special reference to consumers' behaviour towards ISI mark in Madurai city

Ramalingam, L.P.

Study on the role of Bureau of Indian Standards in product standardization with special reference to consumers' behaviour towards ISI mark in Madurai city - Madurai Kamaraj University, Madurai - 2006 - 253

includes appendix and bibliography

Subjects--Topical Terms:
Consumer behavior--Madurai City (Tamil Nadu)
Bureau of Indian Standards
Standardization--Madurai City (Tamil Nadu)

Dewey Class. No.: TR.0370

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