Advertising agency operations: a study of selected advertising agencies in India (Record no. 10425)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00651nam a2200181Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | TR.0317 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rai, Usha Kiran |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising agency operations: a study of selected advertising agencies in India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 1992 |
| Name of publisher | Banaras Hindu University |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 275p. + C D - 51 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | AGENCIES, ADVERTISING//ADVERTISING AGENCIES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MEDIA PLANNING IN ADVERTISING//ADVERTISING MEDIA PLANNING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | ADVERTISING BUSINESS//ADVERTISING AGENCIES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | ADVERTISING AGENCIES - INDIA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | ADVERTISING MEDIA SELECTION//ADVERTISING MEDIA PLANNING |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Ahmed, Abrar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Bill Date | Total Checkouts | Full call number | Accession Number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NASSDOC Library | NASSDOC Library | 08/10/2004 | 2008-12-30 | TR.0317 | 35689 | 18/04/2019 | 18/04/2019 | Thesis |