Advertising and social responsibility (Record no. 10426)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00463nam a2200169Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | RY.000; |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Yadava, J.S. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and social responsibility |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 1983 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 2v.264p. |
| 500 ## - GENERAL NOTE | |
| General note | Content Analysis 136p. Consumer Survey 128p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | ADVERTISING - INDIA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | CONSUMERS - INDIA |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mohnot, Abhilasha |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Indian Institute of Mass Communication, New Delhi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Research Reports |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| NASSDOC Library | NASSDOC Library | 08/10/2004 | 2004-10-22 | RY.000; | 20131 | 18/04/2019 | Research Reports |