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Corporate Reputation And Social Activism (Record no. 26545)

MARC details
000 -LEADER
fixed length control field	02836 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9780199386154
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.408
Item number	ABI-C
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name	Abito,Jose Miguel
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name	Diermeier, Daniel
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name	Besanko, David
245 ## - TITLE STATEMENT
Title	Corporate Reputation And Social Activism
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher	Oxford University Press
Year of publication	2019
300 ## - PHYSICAL DESCRIPTION
Number of Pages	262,pp
520 ## - SUMMARY, ETC.
Summary, etc	A firm's reputation is an asset that can be built or harmed over time and most companies invest in their good standing. This can be challenged or threatened by activists seeking to change the firm's behavior, especially to reduce negative externalities and other social harms that a company may be creating. The strategic interaction takes place in the realm of private politics and corporate social responsibility-perceptions and actions of the company, activists, and the public audience-rather than that of public policy, including regulation. In Corporate Reptutation and Social Activism Jose Miguel Abito, David Besanko, and Daniel Diermeier argue that harm to a firm's reputation is one of the strongest and most practical tools of contemporary corporate activism and explains the numerous campaigns as well as the response of companies. Through a straightforward dynamic model focusing on the interaction of the firm and activists, the authors show how both the firm's existing reputation and various activist tactics influence actions and outcomes of both the firm and the activists. Among their insights are that as a firm's reputation grows, it tends to coast on its reputation by reducing its private regulation, or voluntary adoption of internal rules that constrain certain company behavior. Activists can keep the firm from coasting in two ways: the firm acts more responsibly to protect its reputation in anticipation of activist campaigns, and a firm whose reputation is harmed by a campaign engages more responsibly to repair its reputation. The book explores how activists choose among potential targets and the different tactics activists can use to harm firms' reputations, including criticism, which has a potentially mild impact on the firm's reputation, confrontation, which can cause a reputational crisis in which the firm's reputation can be dramatically impaired, and rewards, which increase a firm's reputation. These can have different effects on firm behavior. The authors also examine whether campaigns by activists advance or harm social welfare. The result is a sweeping overview of an evolving and increasingly important phenomenon that combines rigorous modeling and that generates a rich set of empirical implications that will interest researchers in economics, business and management, sociology, and political science.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Business and politics
Form subdivision	Social responsibility of business
--	Corporate governance
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Bill Date	Full call number	Accession Number	Cost, replacement price	Price effective from	Koha item type
				NASSDOC Library	NASSDOC Library	04/02/2021	Overseas Press India Private Limited	1748.35	2021-01-27	658.408 ABI-C	51265	2395.00	12/02/2021	Books