When India Votes (Record no. 27402)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01488nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353333805 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | JET-W |
| Classification number | 324.954 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Jethwaney, Jaishri |
| -- | kapur, Samir |
| 245 ## - TITLE STATEMENT | |
| Title | When India Votes |
| Sub Title | :The Dynamics Of Successful Election Campaigning/ |
| Statement of responsibility, etc | Jaishri Jethwaney; Samir kapor |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Rupa publication India pvt ltd, |
| Year of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 208p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Elections have always been festive occasions in liberal democracies, and India is no exception. Media becomes one of the most important players in elections because of its power of reach and agenda-setting. From one government-controlled television in India in 1984, to hundreds of news channels owned by various interest groups, a burgeoning print media, the coming of the social media and the tiniest and most ‘lethal’ of mass reach weapon, the mobile phone—all these have changed the way elections are now contested! The power of mass contact through rallies and public gatherings, reinforced by the event-driven media channels and the power of digital media to reach out to the young audience, has redefined electioneering in India. When India Votes looks at the theoretical underpinnings of the relationship between democracy, mass media and election campaigning, as well as representative campaigns of the last three decades of the two major players, viz. the Congress and BJP. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media |
| General subdivision | Political aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Political campaigns |
| Geographic subdivision | India |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| NASSDOC Library | NASSDOC Library | 14/02/2022 | 0.00 | 324.954 JET-W | 52063 | 04/03/2022 | Books |