Language, media and society: essence of advertising communication (Record no. 7102)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00480nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131603109 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1042 CHA-L |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Chauhan, Gajendra Singh |
| 245 #0 - TITLE STATEMENT | |
| Title | Language, media and society: essence of advertising communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Jaipur |
| Name of publisher | Rawat Publications |
| Year of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 256 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | includes bibliography and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media |
| Form subdivision | Cross-cultural studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| Form subdivision | Cross-cultural studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NASSDOC Library | NASSDOC Library | 08/03/2010 | Gifted by : Sales Unit, ICSSR | 2009-09-24 | 659.1042 CHA-L | 46140 | 18/04/2019 | Books | ||||
| NASSDOC Library | NASSDOC Library | 08/03/2010 | Gifted by : Sales Unit, ICSSR | 2009-09-24 | 659.1042 CHA-L | 46141 | 18/04/2019 | Books |