1-800-Worlds : The Making of The Indian Call Centre Economy
Publication details: New Delhi Oxford University Press, 2018Description: xv, 233pISBN:- 9780199476053
- 658.8120954 KRI-1
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| 658.802 LAN-G Greener products: the making and marketing of sustainable brands | 658.81 BEE-; Many arts of sales management | 658.8120954 GUP-R Rates of return on equities: the Indian experience | 658.8120954 KRI-1 1-800-Worlds | 658.82 HAN-; Advertising and marketing strategies: a lifestyle approach | 658.827 GLO- Global Competition and Brand Promotion / | 658.83 SMI-; Interviewing in market and social research |
Indian call centre employees work through the night, sleep during the day and listen to foreign voices in accented tongues over transnational telephone connections. Through a description of the nightly and daily lives of call centre workers in the university town of Pune, India, 1-800-Worlds engages with the complex negotiations that underlie the ostensible success of new service economies. As the author shows, the call centre industry is neither insular nor singular but offers a set of symptoms that can help read changing forms of urban Indian middle-classness.
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