TY  - BOOK
AU  - Rai, Usha Kiran
ED  - Ahmed, Abrar
TI  - Advertising agency operations: a study of selected advertising agencies in India
U1  - TR.0317 
PY  - 1992///
PB  - Banaras Hindu University
KW  - AGENCIES, ADVERTISING//ADVERTISING AGENCIES
KW  - MEDIA PLANNING IN ADVERTISING//ADVERTISING MEDIA PLANNING
KW  - ADVERTISING BUSINESS//ADVERTISING AGENCIES
KW  - ADVERTISING AGENCIES - INDIA
KW  - ADVERTISING MEDIA SELECTION//ADVERTISING MEDIA PLANNING
ER  -