TY  - BOOK
AU  - Yadava, J.S.
AU  - Mohnot, Abhilasha
ED  - Indian Institute of Mass Communication, New Delhi
TI  - Advertising and social responsibility
U1  - RY.000; 
PY  - 1983///
KW  - ADVERTISING - INDIA
KW  - CONSUMERS - INDIA
N1  - Content Analysis 136p. Consumer Survey 128p
ER  -