TY  - BOOK
AU  - Bavadekar, Pradeep
ED  - Sarwate, Dilip
TI  - Cognitive dissonance a study on the post purchase consumer behaviour
U1  - TB.0012 
PY  - 1985///
PB  - University of Poona
KW  - Purchasing
KW  - Consumer behavior
KW  - Cognitive dissonance
KW  - Choice (Psychology)
KW  - Social psychology
KW  - Consumers
KW  - India
KW  - Dissonance (Psychology)
KW  - Adaptability (Psychology)
KW  - Marketing
ER  -