Hovland, Carl I. <br/><br/>
Communication and persuasion: psychological studies of opinion change 
edited by:Kelley, Harold H.Janis,  Irving L.

 - London  Yale University Press  1963 
 - 315p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Psychology - Study and teaching<br/>Social influence<br/>Social role<br/>Social change<br/>Social psychology
<br/><br/><label>Dewey Class. No.: </label>302.15 HOV-;