TY  - BOOK
AU  - Hovland, Carl I.
AU  - Kelley, Harold H.
AU  - Janis,  Irving L.
TI  - Communication and persuasion: psychological studies of opinion change
U1  - 302.15 HOV-; 
PY  - 1963///
CY  - London
PB  - Yale University Press
KW  - Psychology - Study and teaching
KW  - Social influence
KW  - Social role
KW  - Social change
KW  - Social psychology
ER  -