TY  - BOOK
AU  - Satyendra Kumar
ED  - Kunwar, Neelma
TI  - Comprehensive and comparative study of marketing strategies of ICICI Bank
U1  - TS 1086 
PY  - 2016///
PB  - Chandra Shekhar Azad University of Agriculture & Technology, Kanpur
KW  - ICICI BANK
KW  - BANKS AND BANKING/// ICICI BANK
KW  - BANK MARKETING
KW  - FINANCIAL INSTITUTIONS
N1  - includes bibliography
ER  -