TY  - BOOK
AU  - Reddy, K. Mallikarjuna
ED  - Satyanarayan Rao, A.V
TI  - Consumer behaviour and marketing strategies of electronic firms : A study of select consumer products
U1  - TR.0341 
PY  - 1998///
PB  - Osmania University
KW  - BPL (INDIA)
KW  - CONSUMER BEHAVIOUR
KW  - VIDEOCON INTERNATIONAL LIMITED(VIL)
KW  - ELECTRONIC INDUSTRIES - INDIA
KW  - MARKETING - INDIA
ER  -