TY  - BOOK
AU  - Subramaniam, Sreedhara
ED  - Sheth, Narayan
TI  - Function and effectiveness of product management Institution in Indian consumer goods industry
U1  - TS.0665 
PY  - 1976///
PB  - Indian Institute of Management, Ahmedabad
KW  - MANAGEMENT, PRODUCT//PRODUCT MANAGEMENT
KW  - CONSUMER GOODS - INDIA
KW  - BRAND MANAGEMENT//PRODUCT MANAGEMENT
KW  - PRODUCT MANAGEMENT
KW  - MARKETING - MANAGEMENT///PRODUCT MANAGEMENT
ER  -