TY  - BOOK
AU  - Antony, P. V.
ED  - Kattakayam, Jacob John
TI  - Globalization and shifting identities: : An enquiry into the dynamics of the formation of identities of the middle-class people in Kerala
U1  - TA.0264             SL1 
PY  - 2003///
KW  - Middle class
KW  - Kerala
KW  - Identity
KW  - Consumer behavior
KW  - Globalization
KW  - Group identity
KW  - Youth
KW  - Decision making, Consumer
N1  - includes bibliography and appendix
ER  -