TY  - BOOK
AU  - Raju Vijayram M.
ED  - Bhandari, L.R
TI  - New product introduction processes in Indian consumer goods industry
U1  - TR.0002 
PY  - 1984///
PB  - Indian Institute of Management, Ahmedabad
KW  - Consumer goods
KW  - India
KW  - Consumers
KW  - Advertising
KW  - Manufactures
KW  - Consumer behavior
KW  - New products
KW  - Industries
ER  -