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  <titleInfo>
    <title>Strategy for marketing orientation in Indian rural banking</title>
    <subTitle/>
  </titleInfo>
  <name type="personal">
    <namePart>Sharma, R.D.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="corporate">
    <namePart>University of Jammu, Jammu</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <publisher>Indian Council of Social Science Research, New Delhi</publisher>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>139</extent>
  </physicalDescription>
  <subject>
    <topic>Bank marketing</topic>
    <geographic>India</geographic>
    <geographic>Jammu and Kashmir</geographic>
  </subject>
  <subject>
    <topic>Rural credit</topic>
    <topic>Law and legislation</topic>
    <geographic>India</geographic>
    <geographic>Jammu and Kashmir</geographic>
  </subject>
  <subject>
    <topic>Jammu Rural Bank (JRB)</topic>
  </subject>
  <subject>
    <topic>Ellaquai Dehati Bank (EDB)</topic>
  </subject>
  <classification authority="ddc">RS 0670</classification>
  <recordInfo/>
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