TY  - BOOK
AU  - Sharma, R.D.
ED  - University of Jammu, Jammu
TI  - Strategy for marketing orientation in Indian rural banking
U1  - RS 0670 
PB  - Indian Council of Social Science Research, New Delhi
KW  - Bank marketing
KW  - India
KW  - Jammu and Kashmir
KW  - Rural credit
KW  - Law and legislation
KW  - Jammu Rural Bank (JRB)
KW  - Ellaquai Dehati Bank (EDB)
ER  -