TY  - BOOK
AU  - Jain, Sanjay
ED  - Saxena, Karunesh
TI  - Study of promotional mix strategies of the large pharmaceutical companies
U1  - TJ.0242 
PY  - 2008///
PB  - Mohanlal Sukhadia University, Udaipur
KW  - Pharmaceutical industry
KW  - Markting
N1  - includes appendices and bibliography
ER  -