00590nam a2200157Ia 4500082001200000100002100012245015900033250004000192260000900232300000800241504003900249650004900288650003100337650004700368710001700415  aTR.0370  aRamalingam, L.P. 0aStudy on the role of Bureau of Indian Standards in product standardization with special reference to consumers' behaviour towards ISI mark in Madurai city  aMadurai Kamaraj University, Madurai  c2006  a253  aincludes appendix and bibliography  aConsumer behaviorvMadurai City (Tamil Nadu)  aBureau of Indian Standards  aStandardizationvMadurai City (Tamil Nadu)  aRamasamy, K.