Study on the role of Bureau of Indian Standards in product standardization with special reference to consumers' behaviour towards ISI mark in Madurai city

Study on the role of Bureau of Indian Standards in product standardization with special reference to consumers' behaviour towards ISI mark in Madurai city Ramalingam, L.P. creator Ramasamy, K text 2006 Madurai Kamaraj University, Madurai monographic 253 includes appendix and bibliography Consumer behavior Madurai City (Tamil Nadu) Bureau of Indian Standards Standardization Madurai City (Tamil Nadu) TR.0370