TY  - BOOK
AU  - Ramalingam, L.P.
ED  - Ramasamy, K.
TI  - Study on the role of Bureau of Indian Standards in product standardization with special reference to consumers' behaviour towards ISI mark in Madurai city
U1  - TR.0370 
PY  - 2006///
KW  - Consumer behavior
KW  - Madurai City (Tamil Nadu)
KW  - Bureau of Indian Standards
KW  - Standardization
N1  - includes appendix and bibliography
ER  -