TY  - BOOK
AU  - Panwar, J. S.
TI  - Tobacco based paan masala (gutkha) : a study on consumption behaviour and strategies for demarketing- with special reference to Gujarat
U1  - RP 0281 
PY  - 2006///
PB  - Indian Council of social Science Research, New Delhi
KW  - Consumer behavior
KW  - India
KW  - Gujarat
KW  - Gutkha
KW  - Marketing
KW  - Consumption (Economics)
KW  - Surveys
KW  - Narcotic habit
N1  - includes appendix and bibliography
ER  -