01144nam a22001457a 4500020001800000082002200018100005000040245005900090260004700149300001000196504005700206520058100263650007700844650007700921  a9789351508168  a302.230954bTHU-C  aThussu, Daya Kishan                            aCommunicating India's soft powerb:buddha to bollywood  aNew Delhi        bSage Publication,c2016  a231p.  aIncluded Bibliography and index or about the author   aa first book-length study of India’s soft power, traversing international relations and international communication perspectives.<br/> As the world’s largest democracy and third-biggest economy on the basis of purchasing-power parity, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This South Asia edition features a new Afterword covering latest developments including Prime Minister Narendra Modi’s thrust toward Digital India and promoting Buddhism as part of India’s public diplomacy.  aCommunication and culture	vInternational relations and culture	zIndia	  aDiplomatic relations	vCommunication, International	vMass media policy