01197nam a22001697a 4500 25322 25322 9789351508168 302.230954 THU-C Thussu, Daya Kishan Communicating India's soft power :buddha to bollywood New Delhi Sage Publication, 2016 231p. Included Bibliography and index or about the author a first book-length study of India’s soft power, traversing international relations and international communication perspectives.<br/> As the world’s largest democracy and third-biggest economy on the basis of purchasing-power parity, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This South Asia edition features a new Afterword covering latest developments including Prime Minister Narendra Modi’s thrust toward Digital India and promoting Buddhism as part of India’s public diplomacy. Communication and culture International relations and culture India Diplomatic relations Communication, International Mass media policy ddc BK 0 0 0 0 NASSDOC NASSDOC 2019-03-25 OP 25/03/2019 0 302.230954 THU-C 50116 2019-08-21 00:00:00 2019-03-25 BK