:buddha to bollywood Thussu, Daya Kishan creator text New Delhi Sage Publication 2016 monographic 231p. a first book-length study of India’s soft power, traversing international relations and international communication perspectives.<br/> As the world’s largest democracy and third-biggest economy on the basis of purchasing-power parity, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This South Asia edition features a new Afterword covering latest developments including Prime Minister Narendra Modi’s thrust toward Digital India and promoting Buddhism as part of India’s public diplomacy. Included Bibliography and index or about the author Communication and culture International relations and culture India Diplomatic relations Communication, International Mass media policy 302.230954 THU-C 9789351508168