TY - BOOK AU - Thussu, Daya Kishan TI - Communicating India's soft power: :buddha to bollywood SN - 9789351508168 U1 - 302.230954 PY - 2016/// CY - New Delhi PB - Sage Publication KW - Communication and culture KW - International relations and culture KW - India KW - Diplomatic relations KW - Communication, International KW - Mass media policy N1 - Included Bibliography and index or about the author N2 - a first book-length study of India’s soft power, traversing international relations and international communication perspectives.
As the world’s largest democracy and third-biggest economy on the basis of purchasing-power parity, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This South Asia edition features a new Afterword covering latest developments including Prime Minister Narendra Modi’s thrust toward Digital India and promoting Buddhism as part of India’s public diplomacy ER -