01159nam a22001097a 4500020001800000082001500018100002200033245009300055260002900148520080000177650007200977  a9781912127313  a306bEVR-A  aEvrard, Amy Young  aAnalysis of arjun appadurai's modernity at largeb: cultural dimensions of globalisation  a LondonbRoutledgec2017  aArjun Appadurai’s Modernity at Large is an edited collection of earlier essays that had already made the Indian-born anthropologist an influential figure in his field of cultural anthropology. Appadurai here presents a theory of globalization, and suggests ways that other researchers can follow up on his ideas. Many of them continue to do so. For anthropologists, the book offered new ways of thinking about how communities are affected by globalization. For other social scientists, its theories about the importance of culture and identity in a globalized world inspired new directions in studying the present. Modernity at Large challenges the idea that globalization inevitably leads to everywhere becoming the same: Appadurai argues that it also produces new and different ways of life.  aMass media--Social aspectsvCivilization, Modern CulturevEthnicity