TY  - BOOK
AU  - Evrard, Amy Young
TI  - Analysis of arjun appadurai's modernity at large: : cultural dimensions of globalisation
SN  - 9781912127313
U1  - 306 
PY  - 2017///
CY  -  London
PB  - Routledge
KW  - Mass media--Social aspects
KW  - Civilization, Modern Culture
KW  - Ethnicity
N2  - Arjun Appadurai’s Modernity at Large is an edited collection of earlier essays that had already made the Indian-born anthropologist an influential figure in his field of cultural anthropology. Appadurai here presents a theory of globalization, and suggests ways that other researchers can follow up on his ideas. Many of them continue to do so. For anthropologists, the book offered new ways of thinking about how communities are affected by globalization. For other social scientists, its theories about the importance of culture and identity in a globalized world inspired new directions in studying the present. Modernity at Large challenges the idea that globalization inevitably leads to everywhere becoming the same: Appadurai argues that it also produces new and different ways of life
ER  -