01550nam a22001337a 4500020002200000082001800022100002000040245007100060260005000131300001400181520116600195546001201361650004301373  a978-0-00-098738-9  a658.11bFAL-E  aFaltin, Gunter   aEntrepreneurship for everyoneb: lean, smart,simplecGunter Faltin  aSingaporeb World Scientific Publishingc2019  aix, 206p.  aEntrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own ‘idea-masterpiece’ as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to ‘The Tea Campaign’ (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies use Professor Faltin’s principles successfully. Featuring practical examples of successful companies, Günter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies  aEnglish  aEntrepreneurshipvBusiness enterprises