<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01465nam a22001577a 4500</leader>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">25567</subfield>
    <subfield code="d">25567</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780199482986</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">332.0954</subfield>
    <subfield code="b">ROY-U</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Roy, Subir   </subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Ujjivan</subfield>
    <subfield code="b">: Transforming with Technology</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Delhi</subfield>
    <subfield code="b">Oxford University Press</subfield>
    <subfield code="c">2018</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xii, 233p.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes Index &amp; about the author</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">Three decades of being a banker afforded Samit Ghosh a ringside view of the biggest vulnerability of India&#x2019;s financial sector its failure to ensure true financial inclusion. This became the impetus for Ghosh&#x2019;s second innings as the creator of Ujjivan, a pioneering venture to bring financial services to the urban poor.
Since 2005, when it opened its doors for business, Ujjivan has seen rapid growth. Starting off as a microfinance organization that gave small, unsecured loans to poor businesswomen, Ujjivan gradually expanded to offer agricultural, education, home-improvement, home-purchase and livestock loans. Today, Ujjivan is a small finance bank. Its burgeoning customer base and robust balance sheet are resounding proof that lending to the poor can be a good business, making it a shining example of conscious capitalism done right. Read Ujjivan: Transforming with Technology for a behind-the scenes look at how Ujjivan is chasing its credo building a better life for those left behind.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Information Technology</subfield>
    <subfield code="a">Financing Economics</subfield>
    <subfield code="v">Loans - Fianance</subfield>
    <subfield code="z">India</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">NASSDOC</subfield>
    <subfield code="b">NASSDOC</subfield>
    <subfield code="d">2019-03-25</subfield>
    <subfield code="e">OP</subfield>
    <subfield code="i">2019-03-26</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">332.0954 ROY-U</subfield>
    <subfield code="p">50268</subfield>
    <subfield code="r">2019-08-30 00:00:00</subfield>
    <subfield code="w">2019-03-26</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
