TY  - BOOK
AU  - Roy, Subir   
TI  - Ujjivan: : Transforming with Technology
SN  - 9780199482986
U1  - 332.0954 
PY  - 2018///
CY  - New Delhi
PB  - Oxford University Press
KW  - Information Technology
KW  - Financing Economics
KW  - Loans - Fianance
KW  - India
N1  - Includes Index & about the author
N2  - Three decades of being a banker afforded Samit Ghosh a ringside view of the biggest vulnerability of India’s financial sector its failure to ensure true financial inclusion. This became the impetus for Ghosh’s second innings as the creator of Ujjivan, a pioneering venture to bring financial services to the urban poor.
Since 2005, when it opened its doors for business, Ujjivan has seen rapid growth. Starting off as a microfinance organization that gave small, unsecured loans to poor businesswomen, Ujjivan gradually expanded to offer agricultural, education, home-improvement, home-purchase and livestock loans. Today, Ujjivan is a small finance bank. Its burgeoning customer base and robust balance sheet are resounding proof that lending to the poor can be a good business, making it a shining example of conscious capitalism done right. Read Ujjivan: Transforming with Technology for a behind-the scenes look at how Ujjivan is chasing its credo building a better life for those left behind
ER  -