01588nam a22001697a 4500 26686 26686 9781138064164 781.64082 LIE-G Lieb, Kristin J. Gender , Branding, and the Modern Music Industry : The Social Construction of Female Popular Music Stars 2nd New York Routledge taylor & francis group London and New York 2018 xxvii,265p. Includes index Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars-and the industry power brokers who make their fortunes-have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star's body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world. Women musicians Feminism and music Popular music--Social aspects ddc BK 0 0 0 0 NASSDOC NASSDOC 2021-03-08 Overseas Press India Private Limited 2347.44 2021-03-04 0 781.64082 LIE-G 51393 2021-03-24 00:00:00 3306.26 2021-03-24 BK