01488nam a22001577a 4500 27402 27402 9789353333805 JET-W 324.954 Jethwaney, Jaishri kapur, Samir When India Votes :The Dynamics Of Successful Election Campaigning/ Jaishri Jethwaney; Samir kapor New Delhi: Rupa publication India pvt ltd, 2019 208p. Elections have always been festive occasions in liberal democracies, and India is no exception. Media becomes one of the most important players in elections because of its power of reach and agenda-setting. From one government-controlled television in India in 1984, to hundreds of news channels owned by various interest groups, a burgeoning print media, the coming of the social media and the tiniest and most ‘lethal’ of mass reach weapon, the mobile phone—all these have changed the way elections are now contested! The power of mass contact through rallies and public gatherings, reinforced by the event-driven media channels and the power of digital media to reach out to the young audience, has redefined electioneering in India. When India Votes looks at the theoretical underpinnings of the relationship between democracy, mass media and election campaigning, as well as representative campaigns of the last three decades of the two major players, viz. the Congress and BJP. Mass media Political aspects Political campaigns India ddc BK 0 0 0 0 NASSDOC NASSDOC 2022-02-14 0.00 0 324.954 JET-W 52063 2022-03-04 00:00:00 2022-03-04 BK