01613nam a22001697a 4500999001700000020001800017082001900035100003700054245010400091260005400195300001000249520099400259650003401253650003101287942001201318952011301330  c27402d27402  a9789353333805  bJET-Wa324.954  aJethwaney, Jaishriakapur, Samir  aWhen India Votesb:The Dynamics Of Successful Election Campaigning/cJaishri Jethwaney; Samir kapor  aNew Delhi:bRupa publication India pvt ltd,c2019  a208p.  aElections have always been festive occasions in liberal democracies, and India is no exception. Media becomes one of the most important players in elections because of its power of reach and agenda-setting. From one government-controlled television in India in 1984, to hundreds of news channels owned by various interest groups, a burgeoning print media, the coming of the social media and the tiniest and most ‘lethal’ of mass reach weapon, the mobile phone—all these have changed the way elections are now contested! The power of mass contact through rallies and public gatherings, reinforced by the event-driven media channels and the power of digital media to reach out to the young audience, has redefined electioneering in India. When India Votes looks at the theoretical underpinnings of the relationship between democracy, mass media and election campaigning, as well as representative campaigns of the last three decades of the two major players, viz. the Congress and BJP.  aMass mediaxPolitical aspects  aPolitical campaignszIndia  2ddccBK  00104070aNASSDOCbNASSDOCd2022-02-14g0.00l0o324.954 JET-Wp52063r2022-03-04 00:00:00w2022-03-04yBK