01463nam a22001457a 4500020001800000082001800018100003100036245009800067260002600165300001600191504003600207520101600243546001201259650004601271  a9781032203706  a658.11bBAI-M  aBaisya, Rajat KanteAuthor  aManaging Starting -UPS for Success:bEntrepreneurship in Difficult Time /cRajat Kanti Baisya  aOxonbRoutledgec2022  axxiv, 316p.  aincludes bibliography and index  aThis book sounds like an excellent resource for anyone looking to start or grow a business. It seems to provide a comprehensive overview of the challenges and opportunities that entrepreneurs face in today's rapidly changing business landscape. By focusing on topics such as innovation, product design, marketing, and managing change, the book offers practical advice that can help entrepreneurs stay ahead of the curve and succeed in their ventures.
I also appreciate the fact that the book includes case studies and examples from both small and large businesses. This not only makes the content more relatable and accessible, but it also provides readers with a range of perspectives and strategies to draw from.
The book's discussion of the entrepreneurship ecosystem, opportunities for women, e-commerce, and exit strategies also suggests that it is well-rounded and addresses a range of important topics. Overall, I would recommend this book to anyone interested in entrepreneurship or business management.  aEnglish  aStartups.vEntrepreneurship.xManagement.