01518nam a22001697a 4500 37345 37345 9781032203706 658.11 BAI-M Baisya, Rajat Kant Author Managing Starting -UPS for Success: Entrepreneurship in Difficult Time / Rajat Kanti Baisya Oxon Routledge 2022 xxiv, 316p. includes bibliography and index This book sounds like an excellent resource for anyone looking to start or grow a business. It seems to provide a comprehensive overview of the challenges and opportunities that entrepreneurs face in today's rapidly changing business landscape. By focusing on topics such as innovation, product design, marketing, and managing change, the book offers practical advice that can help entrepreneurs stay ahead of the curve and succeed in their ventures. I also appreciate the fact that the book includes case studies and examples from both small and large businesses. This not only makes the content more relatable and accessible, but it also provides readers with a range of perspectives and strategies to draw from. The book's discussion of the entrepreneurship ecosystem, opportunities for women, e-commerce, and exit strategies also suggests that it is well-rounded and addresses a range of important topics. Overall, I would recommend this book to anyone interested in entrepreneurship or business management. English Startups. Entrepreneurship. Management. ddc BK 0 0 0 0 NASSDOC NASSDOC CART 2022-11-30 7 653.35 0 658.11 BAI-M 52539 2022-11-30 00:00:00 895.00 2022-11-30 BK