01659nam a22001817a 4500999001700000020001800017082001800035100003100053245009800084260002600182300001600208504003600224520101600260546001201276650004601288942001201334952013101346 c37345d37345 a9781032203706 a658.11bBAI-M aBaisya, Rajat KanteAuthor aManaging Starting -UPS for Success:bEntrepreneurship in Difficult Time /cRajat Kanti Baisya aOxonbRoutledgec2022 axxiv, 316p. aincludes bibliography and index aThis book sounds like an excellent resource for anyone looking to start or grow a business. It seems to provide a comprehensive overview of the challenges and opportunities that entrepreneurs face in today's rapidly changing business landscape. By focusing on topics such as innovation, product design, marketing, and managing change, the book offers practical advice that can help entrepreneurs stay ahead of the curve and succeed in their ventures. I also appreciate the fact that the book includes case studies and examples from both small and large businesses. This not only makes the content more relatable and accessible, but it also provides readers with a range of perspectives and strategies to draw from. The book's discussion of the entrepreneurship ecosystem, opportunities for women, e-commerce, and exit strategies also suggests that it is well-rounded and addresses a range of important topics. Overall, I would recommend this book to anyone interested in entrepreneurship or business management. aEnglish aStartups.vEntrepreneurship.xManagement. 2ddccBK 00104070aNASSDOCbNASSDOCcCARTd2022-11-30e7g653.35l0o658.11 BAI-Mp52539r2022-11-30 00:00:00v895.00w2022-11-30yBK