a planning and best practices sourcebook Gordon, Valerie S. creator author. Higginbottom, Patricia C. author. text Lanham Rowman & Littlefield 2016 monographic Eng lis h. xix, 157p. Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively Valerie S. Gordon and Patricia C. Higginbottom. Includes bibliographical references and index. English. Academic libraries Marketing Special libraries Marketing 025.1/977 GOR-M 9781442262690 (hardback : acidfree paper)