TY  - BOOK
AU  - Gordon,Valerie S.
AU  - Higginbottom,Patricia C.
TI  - Marketing for special and academic libraries: a planning and best practices sourcebook 
SN  - 9781442262690 (hardback : acidfree paper)
U1  - 025.1/977 
PY  - 2016///
CY  - Lanham
PB  - Rowman & Littlefield
KW  - Academic libraries
KW  - Marketing
KW  - Special libraries
N1  - Includes bibliographical references and index
N2  - Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively
ER  -