TY  - BOOK
AU  - Arora, Sangeet;
TI  - Marketing of financial services
SN  - 81-7629-653-8
U1  - 332.10954 ARO-M 
PY  - 2005///
CY  - New Delhi
PB  - Deep & Deep Publications
KW  - Financial services industry - India
KW  - Banks and banking - India
KW  - Marketing - India
N1  - includes bibliography and index
ER  -