TY  - BOOK
AU  - Mazzarella, Willia;
TI  - Shoveling smoke: advertising and globalization in contemporary India
SN  - 19-567040-X
U1  - 380.102454 MAZ-S 
PY  - 2003///
CY  - New Delhi
PB  - Oxford University Press
KW  - Advertising - India
KW  - Consumer advertising
KW  - Publicity
KW  - Sales promotion - India
ER  -