00502nam a2200157Ia 4500020001800000082001900018245008200037260002500119300001000144500002000154650004700174650003800221700002200259700002400281710003900305  a951-555-238-9  a304.60846 CON; 0aProceedings of the xv: th annual conference of the European marketing academy  aHelsinkibs.n.c1986  a634p.  aContents: Vol.1  aMarketing research - Mathematical research  aMarketing - Mathematical research  aMoller, Kristian   aPaltschik,  Mikael   aContemporary research in marketing