Consumer behaviour in digital markets / Abhishek Tandon, and Anu G Aggarwal

By:

Tandon, Abhishek [author]

Contributor(s):

Aggarwal, Anu G [author.]

Language: English Publication details: New Delhi : Indian Council of Social Science Research, 2023.Description: xi, 95pISBN:

9789354551314

Subject(s):

DDC classification:

658.8342 TAN-C

Summary: With the emergence of digital markets, businesses are losing geographical boundaries by connecting with customers at a global level. Digitalisation has enabled the exchange of information, products or services across borders with minimal restrictions on time and competitive prices. This book discusses the impact of digitalisation of markets on customer attitude, their buying behaviour, expectations and experience levels. This work also explores the role of electronic word-of-mouth (EWOM) in understanding customer behaviour, their satisfaction levels and in designing marketing strategies for ranking and selection purposes.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	NASSDOC Library				658.8342 TAN-C (Browse shelf(Opens below))					Available			54719

Includes bibliographical references.

With the emergence of digital markets, businesses are losing geographical boundaries by connecting with customers at a global level. Digitalisation has enabled the exchange of information, products or services across borders with minimal restrictions on time and competitive prices. This book discusses the impact of digitalisation of markets on customer attitude, their buying behaviour, expectations and experience levels. This work also explores the role of electronic word-of-mouth (EWOM) in understanding customer behaviour, their satisfaction levels and in designing marketing strategies for ranking and selection purposes.

English.

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