| 000 | 01197nam a22001697a 4500 | ||
|---|---|---|---|
| 999 |
_c25322 _d25322 |
||
| 020 | _a9789351508168 | ||
| 082 |
_a302.230954 _bTHU-C |
||
| 100 | _aThussu, Daya Kishan | ||
| 245 |
_aCommunicating India's soft power _b:buddha to bollywood |
||
| 260 |
_aNew Delhi _bSage Publication, _c2016 |
||
| 300 | _a231p. | ||
| 504 | _aIncluded Bibliography and index or about the author | ||
| 520 | _aa first book-length study of India’s soft power, traversing international relations and international communication perspectives.<br/> As the world’s largest democracy and third-biggest economy on the basis of purchasing-power parity, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This South Asia edition features a new Afterword covering latest developments including Prime Minister Narendra Modi’s thrust toward Digital India and promoting Buddhism as part of India’s public diplomacy. | ||
| 650 |
_aCommunication and culture _vInternational relations and culture _zIndia |
||
| 650 |
_aDiplomatic relations _vCommunication, International _vMass media policy |
||
| 942 |
_2ddc _cBK |
||