000			01488nam a22001577a 4500
999			_c27402 _d27402
020			_a9789353333805
082			_bJET-W _a324.954
100			_aJethwaney, Jaishri _akapur, Samir
245			_aWhen India Votes _b:The Dynamics Of Successful Election Campaigning/ _cJaishri Jethwaney; Samir kapor
260			_aNew Delhi: _bRupa publication India pvt ltd, _c2019
300			_a208p.
520			_aElections have always been festive occasions in liberal democracies, and India is no exception. Media becomes one of the most important players in elections because of its power of reach and agenda-setting. From one government-controlled television in India in 1984, to hundreds of news channels owned by various interest groups, a burgeoning print media, the coming of the social media and the tiniest and most ‘lethal’ of mass reach weapon, the mobile phone—all these have changed the way elections are now contested! The power of mass contact through rallies and public gatherings, reinforced by the event-driven media channels and the power of digital media to reach out to the young audience, has redefined electioneering in India. When India Votes looks at the theoretical underpinnings of the relationship between democracy, mass media and election campaigning, as well as representative campaigns of the last three decades of the two major players, viz. the Congress and BJP.
650			_aMass media _xPolitical aspects
650			_aPolitical campaigns _zIndia
942			_2ddc _cBK