000 01518nam a22001697a 4500
999 _c37345
_d37345
020 _a9781032203706
082 _a658.11
_bBAI-M
100 _aBaisya, Rajat Kant
_eAuthor
245 _aManaging Starting -UPS for Success:
_bEntrepreneurship in Difficult Time /
_cRajat Kanti Baisya
260 _aOxon
_bRoutledge
_c2022
300 _axxiv, 316p.
504 _aincludes bibliography and index
520 _aThis book sounds like an excellent resource for anyone looking to start or grow a business. It seems to provide a comprehensive overview of the challenges and opportunities that entrepreneurs face in today's rapidly changing business landscape. By focusing on topics such as innovation, product design, marketing, and managing change, the book offers practical advice that can help entrepreneurs stay ahead of the curve and succeed in their ventures. I also appreciate the fact that the book includes case studies and examples from both small and large businesses. This not only makes the content more relatable and accessible, but it also provides readers with a range of perspectives and strategies to draw from. The book's discussion of the entrepreneurship ecosystem, opportunities for women, e-commerce, and exit strategies also suggests that it is well-rounded and addresses a range of important topics. Overall, I would recommend this book to anyone interested in entrepreneurship or business management.
546 _aEnglish
650 _aStartups.
_vEntrepreneurship.
_xManagement.
942 _2ddc
_cBK