000			01574cam a22002058i 4500
999			_c39182 _d39182
020			_a9780367764326
082	0	0	_a330.019 _bCOR-B
100	1		_aCorr, Philip J., _eauthor.
245	1	0	_aBehavioral economics: _bthe basics/ _cPhilip Corr and Dr. Anke Plagnol.
250			_aSecond
260			_aLondon: _bRoutledge; _c2023,
300			_avii, 256p.
504			_aIncludes bibliographical references and index.
505	0		_aWhat is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo economicus -- Manners, monkeys and moods -- Nudge: whys, ways and weasels -- Sell! the commercial (and political) world of persuasion.
520			_aThis is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest within mainstream economic theories. Whether used by paternalist governments to shape our behavior or advertisers and marketers to sell more products, its insights are important and far-reaching, and this is the perfect primer for anyone wishing to understand the key principles
650		0	_aEconomics _xPsychological aspects.
650		0	_aConsumer behavior.
700	1		_aPlagnol, Anke C., _eauthor.
942			_2ddc _cBK