Communicating India's soft power
Thussu, Daya Kishan
Communicating India's soft power :buddha to bollywood - New Delhi Sage Publication, 2016 - 231p.
Included Bibliography and index or about the author
a first book-length study of India’s soft power, traversing international relations and international communication perspectives.
As the world’s largest democracy and third-biggest economy on the basis of purchasing-power parity, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This South Asia edition features a new Afterword covering latest developments including Prime Minister Narendra Modi’s thrust toward Digital India and promoting Buddhism as part of India’s public diplomacy.
9789351508168
Communication and culture --India --International relations and culture
Diplomatic relations --Communication, International --Mass media policy
302.230954 / THU-C
Communicating India's soft power :buddha to bollywood - New Delhi Sage Publication, 2016 - 231p.
Included Bibliography and index or about the author
a first book-length study of India’s soft power, traversing international relations and international communication perspectives.
As the world’s largest democracy and third-biggest economy on the basis of purchasing-power parity, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This South Asia edition features a new Afterword covering latest developments including Prime Minister Narendra Modi’s thrust toward Digital India and promoting Buddhism as part of India’s public diplomacy.
9789351508168
Communication and culture --India --International relations and culture
Diplomatic relations --Communication, International --Mass media policy
302.230954 / THU-C